PetSmart: Partners in Pethood

 

PETSMART: PARTNERS IN PETHOOD
We helped create a campaign that spoke directly to pet parents. The people who treat their pets as part of the family (sometimes, even better). Below are a few of my favorite pieces. 

Master and Apprentice, a web film directed by Christopher Guest.

Accolade:
National Addy - Silver

Planning a trip is stressful, especially when you’re a pet parent. So we decided to help by transforming a banner ad into a utility that allowed owners to book boarding at the same time they made flight reservations. 

Accolades:
Communication Arts Advertising Annual
National Addy - Gold

We created an in-store poster series for each unique service that PetSmart offers.

Accolade:
National Addy - Silver